CUSTOMER SUCCESS STORY

Showman

Company Profile

Founded in 2008, Showman is one of Singapore’s earliest internet gaming companies, with deep technical expertise and global operations experience. The company covers the full gaming lifecycle—from PC and web to mobile and casual games—through both in-house development and joint operations.

Showman’s portfolio spans SLG, RPG, MMO, and sandbox genres, with multiple titles achieving top sales in international markets. In recent years, the company has focused on lightweight, mobile, and social games, integrating audio live streaming, virtual interactions, and multiplayer matchmaking to enhance user engagement.

Leveraging proprietary AI technology, Showman is pioneering AI-driven game content, including intelligent story generation, NPC dialogues, and personalized recommendations, shaping the next generation of gaming experiences.

Migration Technology

This architecture is built on the AWS cloud and designed for global multiplayer online sandbox games, prioritizing high concurrency and low latency, with integrated AI intelligence and multi-layered security.

  • Frontend: Uses API Gateway as a unified entry point, supporting HTTPS and WebSocket. Player requests are routed to backend compute clusters, while asynchronous interactions (e.g., AI dialogues, support requests) trigger serverless Lambda workflows for flexibility and performance.

  • Backend: Core game logic and physics engines run on Amazon EKS clusters across multiple availability zones. Auto Scaling and ELB load balancing handle traffic peaks, ensuring stable low-latency gameplay.

  • Data Storage: Tiered design with S3 for static assets, logs, and patch packages, supporting cross-region replication.

  • AI Integration (Amazon Bedrock): Handles three main tasks:

    1. Economy Control: Monitors in-game currency and auction transactions, using AI to detect inflation risks and dynamically adjust pricing.

    2. Content Moderation: Player-generated content (chat messages, creative works) is automatically filtered through AI models via Lambda triggers.

    3. Intelligent Support: AI-driven responses to player tickets and FAQs, enhanced with behavioral and real-time emotion analysis for personalized support.